As a result, we get a ready-made idea of the product - a kind of compass-reference in the world of marketing.
We know what to do, how to do, where to do, why to do and so on.
The strategy is implemented through the development of programs, budgets and procedures. “I am my own strategist” - the client will think on emotions.
Well ... So, he can afford to work on the principle of "shot in the dark", while losing impressive sums. If your budget is tight, don't do bullshit.